Tuesday, January 12, 2010

Our Products






New Era Caps















Product Description (Men's Lugz Paragon DYSE One)

This trendy hip hop inspired sneaker features a graffiti sprayed logo.








ecko hoover
ecko shoes

"We live in an extraordinary time...where street and couture are on the same playing field" - Marc Ecko. The founder and designer of Marc Ecko Unlimited and Marc Ecko Red knows streetwise, progressive fashion. The touchstone of a generation, Marc Ecko style has become a class of its own. Marc Ecko footwear fuses the latest hip-hop, high fashion, and action sport ideas into something completely original. Get into the Rhino with Marc Ecko Unltd.

Analyzing the Fashion/Apparels within Breakdancing

http://mvmnt.files.wordpress.com/2009/03/_mg_73962.jpg

Breakdancers have noticeable fashion sense as the apparels they wear would affect their performance.

CAPS

http://maxpreme.files.wordpress.com/2009/04/dqm-new-era-basic-fitted-caps.jpg http://www.sneakerobsession.com/wp-content/uploads/2008/01/new-era-59fifty-cap.bmp

Caps are worn to promote the hip hop image.
However it could also act as a head cover for certain moves that the breakdancer performs.

SWEATPANTS/BAGGY PANTS

villagestreetwear_2074_465052033.jpg image by steven1942undftd-masterpiece-hoodie-pants.jpg image by adlbloguse









Breakdancers usually use baggy apparels for ease of movement. Brands like Nike has apparels such as sweat pants that caters for such purpose and others.

SHOES

http://www.myairshoes.com/wp-content/uploads/2008/08/adidas-4-elements-bboy-3.jpg
http://www.jdsports.co.uk/jdlib/hlight/adidas-junior-breakdancing/images/adidas-junior-breakdance-gear.jpg

As you can see, breakdancing shoes have a more solid build than normal shoes. Their even have designs that are unique and eye catching. Breakdancers rely on the soles of the shoes to provide good friction for stability when performing.

Stylish Headphones


Analyzing the Fashion/Apparels within Deejaying


http://www.mixmatters.com/hot/2007/images/DJ_Khaled_We_The_Best.jpg




As you can see, Deejays usually have a distinct taste of apparels and accessories.

SHADES

One of the unique accessory that we find could represent Djs is their shades/spectacles.
See full size image







These shades appeal more to the Hip hop scene as some artists within that genre made it popular.


It's an interesting design and it fits with the colourful and extravagant music scene.

CHAINS

Another unique accessory is the chain.


Accessories like chains could be glamourize the whole hip hop scene and these chains are usually expensive.

HEADPHONES



http://djmusicalmoments.com/images/equipment/equipment-dj-headphones.jpg

Headphones are worthy representing the image of a deejay as it is a vital equipment that they use for deejaying.
These oversized earpiece have become popular with the hip hop scene and it also provides good noise muffling properties.

Closer look on two elements of Hip Hop

B-boying


A b-boy performing in the UK.

B-boying or breaking, commonly referred to as breakdancing, is a style of dance that evolved as part of street culture among all youths on the earth.

We feel that break dancing is related to hip hop as the dance moves are popularly associated with the music. Hip hop is a favorable music genre for break dancing as the tempo and beat pattern conditions are more suited for its movements.

Disc jockey


DJ Spooky performing at Earth Day 2009, Washington, D.C.


A disc jockey (also known as DJ or deejay) is a person who selects and plays recorded music for an audience. Hip hop disc jockeys select and play music using multiple turntables, often to back up one or more MCs, and they may also do turntable scratching to create percussive sounds.

We feel that Djs are important and to hip hop culture as the music itself requires the technical help from them. The sound system and effects would not be complete if there wasn't a Dj around.

Brief History about the founder


Afrika Bambaataa is an American DJ from the South Bronx, New York who was instrumental in the early development of hip hop throughout the 1980s.[1] Afrika Bambaataa is one of the three originators of break-beat deejaying[2], and is respectfully known as the "Grandfather" and "Godfather" and The Amen Ra of Universal Hip Hop Culture as well as The Father of The Electro Funk Sound.

Hip Hop defined by Wikipedia

Hip hop as a cultural movement incorporates B-boying (breakdancing), graffiti writing, DJing and MCeeing. It originates in the African American, Afro-Caribbean and Latino American communities of New York City (with the South Bronx as the center) in the late 1970s.[1][2][3][3] It was DJ Afrika Bambaataa that outlined the five pillars of hip-hop culture: MCing, DJing, breaking, graffiti writing, and knowledge

hip hop culture

Hip hop to us consists of the upbeat music scene with
- Djs (disk jockey) scratching on turntables
- Rappers rapping to the music
- Break dancers dancing to the music..
All of this elements gathered with elaborate lights make up the hip hop culture/scene.